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Time to lighten-up your look with a more natural trend in contouring – #nontouring. So, what is non-touring? It's a more low-maintenance beauty trend that we like to call no-makeup makeup. From Alicia Keys to Kim Kardashian, so many woman are simplifying their makeup routines to reveal not conceal. 

The best part of #nontouring is how simple the technique is – just three steps that anyone can master. 


Step #01

Your skin is key in creating a fresh healthy no-makeup look that let's your skin breathe. First, apply your favorite primer like our Vitamin C + Ginseng Serum all over your face and neck. A radiant glow starts with hydrated skin as the perfect base for your makeup.


Step #02

Next, even out your complexion with a luminous foundation like our Liquid Foundation or Cream Foundation Compact for flawless, natural coverage that matches your skin.





Step #03

Complete your look by adding a highlighter like our best-selling EYE M GLAM to the high points of your face – cheekbones, the bridge of your nose, and your cupid's bow. Focus on your forehead and nose where pores tend to be more pronounced.



Voilá! That's it. Three easy steps for a healthy, no-makeup makeup glow that shows off your features. 

"Remember to have fun with makeup to enhance YOU" - Giella, xo



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